Purpose and contribution to company strategy
The purpose of this role is defining and executing on product strategy to enable profitable and scalable growth.
Reporting to the Chief Marketing Officer, this role works closely with the executive leadership team and various stakeholders to ensure the product offering aligns with company growth vision and business priorities.
Responsible for the total product roadmap and sharing it broadly across the organisation and future product opportunities to maximize business results.
The ideal leader is results oriented driving towards overall business value and focused on leading indicators like acquisition, engagement and churn. Working with different clusters to develop and implement go to market strategies that deliver results in the market.
Key result areas and main activities
Key result area 1: The value proposition is scalable, understood by target audience and beyond
o Define and execute on product strategy through designing customer centric experiences across the customer decision journey
o Lead product strategy and vision. Work across marketing, sales, operations and digital teams to build, design, implement and maintain our product proposition.
o Drive decisions around prioritization, solutions and functionality.
o Establish product management and UX practices through design decisions, processes and tools.
o Manage commercial offer and proposition
o Drive launch, pricing, product lifecycle management, portfolio prioritisation and go to market
o Track performance indicators and financial metrics (top line and bottom line)
o Work with the certification standards (and digital teams) to prioritise and align their development plans with the product roadmap
Key result area 2: Development of growth opportunities
Key result area 3: Process & Stakeholder management
· Customer focus
· Global perspective
· Focus & finishing
Key success competencies
· Business insight
· Strategic mindset
· Cultivates innovation
· Balance stakeholders
· Plans and aligns
· Drives results
· Communicates effectively
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